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Why a budget is important for a small business

Stevan Browning • June 15, 2022
Why Are Budgets So Important to a Small Business?


Many people in business know what a budget is, but are they using it? If a small business owner is running their company on cash flow, they may think that that is the same thing has having a budget, or that creating a budget isn't important. Working off of strictly your cash flow is fine, if you are only thinking of this as a job, but looking at purely cash flow can sink a business, no matter how good it is. To create a successful company, small business owners need to operate off a budget.


What is budgeting?

Creating a budget differs from business cash flow forecasts. Cash flow is the money that a business receives or expects to receive from customers; however, it does not reflect business expenses. With a budget, an entrepreneur has an accurate projection of where the business income is spent at the end of a specific financial period (or where needs to be spent) so that they can plan accordingly.


The planning process

There are innumerable variables to consider when creating a budget. The process can be tremendously complex depending upon the size, scope and type of business the budget is being created for. The planning stages of budget preparation are used to gather the information necessary to generate both short- and long-term budgets for the business. This fact-finding undertaking includes a vast amount of research and must include projected revenues as well as all projected costs associated with the business.


Common expenses

Business expenses can be categorized and reported in a myriad of ways. For any budget to be successful, all expenses must be accounted for.


The IRS has different rules for operating versus capital expenditures, which makes expense categorization awfully significant. Operating expenses include rent or mortgage payments, payroll, utilities and the like. These are the fundamental expenses that are necessary for a business to function. Capital expenditures and non-operating expenses, such as large equipment purchases, updated technology, and interest on business loans, are vital in calculating a business budget and must also be accounted for.


Benefits of Budgeting

Clarifies the priorities of a business


Budgeting is an invaluable tool for an entrepreneur as it brings potential problems to light before issues arise. It allows a business owner to see where costs have increased or decreased, if sales are up or down, and when the business is ready for growth.


Allows better decision-making around employee compensation and operating expenses


Growth is always a goal for a small business. However, expansion necessitates the need for employees and adds to operating expenses. A budget easily allows an entrepreneur to make informed decisions on how much the business can afford to pay a potential employee and any incentives that may be offered to entice someone to work for the company.

Reduces impulse spending.


By providing an accurate view of a business’s financial standing and priorities, a budget helps a business owner reduce impulse spending. It allows them to focus on what the business needs in order to accomplish both immediate and long-term goals instead of letting them buy something that the company doesn't need at that moment.


Relying on cash flow without a budget is not a wise decision for any business owner. The benefits that budgeting provides to a business are irreplaceable. If you find yourself in need of a budget for your small business and are not sure where to start, contact Stevan Browning.


By Stevan Browning April 4, 2025
Presentations are crucial to any business. Whether you create corporate presentations, sales pitches, investor decks, or marketing materials, how you present your information can make or break a deal. Understanding what you present is essential for ensuring your message is clear, engaging, and compelling to your target audience. By carefully crafting your content, visuals, and delivery, you can ensure your audience understands the key points you are trying to convey. This is particularly important when pitching to investors, as they need to quickly grasp your business's value proposition to make an informed decision. A professional presentation helps build credibility and trust with your audience. A well-designed and well-delivered presentation can demonstrate your professionalism, attention to detail, and expertise in your field, establishing your brand as a reputable and reliable source of information, which can be vital to winning over potential clients, investors, or partners. In today's crowded marketplace, making a strong impression on your audience is more critical than ever. By investing time and effort into creating compelling and visually appealing presentations, you can differentiate yourself from competitors and leave a lasting impact on your target audience. In conclusion, understanding the importance of your presentation is essential for success in today's competitive business landscape. By creating clear, engaging, and professional presentations, you can effectively communicate your message, build credibility with your audience, and stand out. Whether you are developing corporate presentations, sales pitches, investor decks, or marketing materials, investing in professional presentation is a wise and strategic decision for any business looking to achieve its goals. If you need help creating a high-quality and effective presentation, you should first listen to The Deep Dive Discussion for a powerful overview of making your presentation effective. If you need help with the creative element, I suggest connecting with my creative partner, Envision Media.
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