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Video Marketing

Stevan Browning • October 26, 2018

Jump-Starting Your Campaign with an Internet Movie

Whether you’re a seasoned marketer or just getting started building a business, you’ve done a lot of thinking about what makes your company different from the rest. The tricky part is getting your customers’ attention, and motivating them to do business with you.

Maybe you have a small marketing department, or no marketing staff at all. If you’re running a small business, you probably employ just a few people wearing several different hats. You’ve probably sketched out a marketing message and brainstormed about events, campaigns, new products, and promotional. But how can you bring everything together into one strategy that will capture new customers—without breaking the bank?

Creating a short Internet movie is a great way to start. Today’s technology puts affordable, high-quality media in reach even for small businesses. An Internet movie lets you speak directly to the customer, and get your message across in a short amount of time. With powerful images, sound, and narration, you can reinforce your message and brand and make sure your customers notice you, and remember you.

But making your movie is only a first step. You can’t just shoot a video or create a funny animated story, upload it to the Web, and expect customers to find it or respond. You need to make it part of a bigger strategy.

Follow up on your movie with a web seminar—or Webinar. A Webinar is a powerful, low-cost way to interact with large numbers of prospects from anywhere. You can deliver a more in-depth marketing message, and interact with your audience with polling and chat features, learning more about them as they learn about you and your company.

After a prospect has attended the Webinar, you can offer to talk about their specific project, or maybe create a free estimate. Whether they accept immediately or not, you have established a relationship with them, and they understand what you and your company are all about.

You can tie in your video and your Webinar to any other initiatives that you have, like direct mail, telemarketing, or special events or trade shows. And you can track your success with reporting tools and reports. Each of these initiatives can reinforce the other, and since they’re all part of a common strategy, you can keep your messaging and branding consistent.

If you’re running a small business, your company might not have all in-house skill needed for online marketing. But a one-stop partner like can provide the technology and design services you need. And more importantly, they can work with you to build a strategy that’s aligned to your business. 

By Stevan Browning April 4, 2025
Presentations are crucial to any business. Whether you create corporate presentations, sales pitches, investor decks, or marketing materials, how you present your information can make or break a deal. Understanding what you present is essential for ensuring your message is clear, engaging, and compelling to your target audience. By carefully crafting your content, visuals, and delivery, you can ensure your audience understands the key points you are trying to convey. This is particularly important when pitching to investors, as they need to quickly grasp your business's value proposition to make an informed decision. A professional presentation helps build credibility and trust with your audience. A well-designed and well-delivered presentation can demonstrate your professionalism, attention to detail, and expertise in your field, establishing your brand as a reputable and reliable source of information, which can be vital to winning over potential clients, investors, or partners. In today's crowded marketplace, making a strong impression on your audience is more critical than ever. By investing time and effort into creating compelling and visually appealing presentations, you can differentiate yourself from competitors and leave a lasting impact on your target audience. In conclusion, understanding the importance of your presentation is essential for success in today's competitive business landscape. By creating clear, engaging, and professional presentations, you can effectively communicate your message, build credibility with your audience, and stand out. Whether you are developing corporate presentations, sales pitches, investor decks, or marketing materials, investing in professional presentation is a wise and strategic decision for any business looking to achieve its goals. If you need help creating a high-quality and effective presentation, you should first listen to The Deep Dive Discussion for a powerful overview of making your presentation effective. If you need help with the creative element, I suggest connecting with my creative partner, Envision Media.
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